1.  For advanced users:  Power, Scalability, Compatibility.  The powerful and unique - in data analysis software - full implementation of the COM architecture, scalability to multiple CPU's, a complete Web-integration with support for distributed processing and multi-tier Client-Server architecture, support for XML, in-place processing of large databases on remote servers via the IDP technology, and the fully integrated Visual Basic make STATISTICA a perfect foundation (or a component) of global computing infrastructures (such as the Internet Information Delivery Systems or large, multi-user enterprise installations).  STATISTICA offers one of the largest and richest development environments available in the entire software industry, with more than 11,000 data analysis and graphics functions directly exposed to end users and developers.  It can be fully customized including even such low-level routines as the "event handling" - and most importantly, all these customizations can be done using the built in Visual Basic - the most widely known and used computer language in the world (support for other languages, such as C++ or Java, is also provided. These features also make STATISTICA a perfect tool to tackle the most demanding problems in data analysis, data mining, or QC/SPC applications.

      2.  For occasional users and novices:  Simplicity, Customizability, Quickness, and Quality.  The unique technologies of STATISTICA are also offering a lot to a desktop user who may not want to know what Visual Basic is or what the "enterprise business intelligence system" is.  For example:

• Because of these technologies, the STATISTICA desktop products are uniquely user friendly and flexible; they can also be extremely "simple" (e.g., run by anyone from an Internet browser).
• Every action can be recorded (in the background) into a reusable, modifiable macro with a click of the mouse, and then instantly assigned to a toolbar button (the macro will have the industry standard Visual Basic format, but you do not even need to know that).
• Every aspect of the STATISTICA user interface can be adjusted to your needs by dragging controls with the mouse.  Countless program options can be as hidden or as exposed as you want. 
• You can make "your own STATISTICA" in minutes, but even if you do not want to change anything, you can still rapidly navigate through the simple "Quick tab" templates, designed to minimize the number of steps.

      3.  Quality and comprehensiveness.  In addition to all these benefits - no other application can match the quality of implementation of every detail of STATISTICA - its graphics, responsiveness/speed, elegance, and built-in intelligence.

     Every aspect of STATISTICA is designed to offer the ultimate level of functionality and a large part of that functionality normally can be found only in designated, specialized applications, if they existed at all, and those that do - would not be integrated and are usually not as comprehensive and well designed. 

     In fact, you would need many of such specialized applications to get the functionality that is a part of every STATISTICA product, and offered even in the entry level STATISTICA Base.  For example:

• The graphics engine, a part of every STATISTICA product, offers more choices and options than any designated graphics package on the market.
• The STATISTICA Query facility (allowing you to access external databases), just one of many parts of every STATISTICA product, includes features, power, and performance that are offered only in designated, expensive database querying products (such as BusinessObjects®).
• The STATISTICA Visual Basic language (that is built into every product in the STATISTICA family), offers one of the largest and richest development environments available in the industry (with more than 11,000 data analysis and graphics functions, depending on the version, and professional programming tools).